In a stunning move, China’s aluminium industry has decided to act to improve its position and reputation in the global primary aluminium space. All China’s aluminium companies are secretly planning to change their names to English, to make them easier to identify amongst the international community.
According to secret documents AZ China has seen, the following changes will take place.
- Hongqiao will take their literal Chinese name and convert it to English. From now on, they will be known as Scenic Bridge aluminium. (Note, the words Hong Qiao also mean Red Bridge, but the Chinese characters are different.)
- Xinfa will now be known as Believe Mail Aluminium. If you get an email from Xinfa, you better believe it, because that’s how their name translates into English.
- The owners of the new mega smelter in Inner Mongolia, the Jinjiang group, will now be known as the Smooth River Group. Let’s hope their 3 million ton smelter lives up to their company name.
- Dong Xing Aluminium will change their name, but you better be careful. They will now be known by their literal English translation - The East Excite group. But don’t get them confused with East Hope.
- Zhongwang - the second-most known of the China aluminium industry - will now change their name to the literal translation, in an attempt to improve their PR. From now on, they will be known as the Central Sincere group. A most fitting name.
Happy April 1 everybody.
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